Prime Video has unleashed a formidable response to Netflix’s recent crackdown on password sharing with a witty meme and a nostalgic reminder of the streaming giant’s own past stance on the matter.
On Thursday, Amazon’s Prime Video UK handle took a jab at Netflix’s recent password-sharing crackdown by sharing a screenshot of its “Who’s Watching” page featuring humorously named profiles: “Everyone, Who, Has, Our, Password, [Heart Emoji] “
When a user praised Prime Video’s post, the streaming platform replied with a clever yet intriguing tweet. ‘giggling and tweeting and hoping we don’t do the same— Prime Video UK (@primevideouk) May 25, 2023‘.
This isn’t the first time Netflix has been at the center of a playful banter amongst streaming giants.
Last month, Netflix got roasted by rival streaming services like Walt Disney Co.’s (NYSE:DIS) subscription TV service Hulu, Comcast Corporation’s (NASDAQ:CMCSA) streaming video-on-demand service Peacock, Bravo TV and Blockbuster, over its reunion fiasco.
The unversed, on Tuesday, Netflix initiated a crackdown by sending targeted emails to U.S. subscribers believed to be involved in the practice of sharing passwords. To these users, Netflix offered two options: pay an additional $7.99 per month for each additional user added or take a separate membership plan.
Netflix’s password crackdown approach came after the revelation that more than 100 million households globally engage in account sharing.
Produced in association with Benzinga
Edited by Saba Fatima and Newsdesk Manager
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